A DC activation in two pieces
Modelo
Tote and tee for a Modelo brand activation — the same city, drawn once as cherry blossoms and once as a skull in a fitted cap.
The brief
Beverage activations trade on feeling local. A national brand shows up in a city and has to look like it belongs there — which is a design problem, not a printing one, right up until you have to reproduce a licensed brand mark exactly alongside custom local artwork.
What we did
The tote takes the polite route: a DC monogram drawn as a signature with cherry blossoms growing off it, the Cerveza Modelo lockup beside it, all in one navy on natural canvas. It reads as a keepsake rather than a giveaway.
The tee goes the other way — a hand-drawn skull in a "dc" fitted cap, brush-inked, with the Modelo lockup underneath. Loose line work like that is where a print either keeps the energy of the original drawing or flattens it into clip art; holding the ragged brush edges is the whole job.
Both were printed in a single colour, which is what keeps a two-piece activation set affordable at volume.
THE RUN
Have a run like this in mind?
Send us the artwork and a rough piece count and we will come back with a quote and a free digital proof. Minimum order is 24 pieces.
