Franchise hoodies, on brand to the pixel
College Hunks Hauling Junk & Moving
Orange and black hoodies for a national moving franchise — full-colour logo reproduced exactly, on two very different garment colours.
The brief
Franchise work has no creative brief and no room to improvise. The logo is the logo, it arrives with a brand standards document, and the job is reproducing it exactly on whatever the franchisee ordered.
The College Hunks mark makes that harder than most: an orange oval with a shaded illustration inside it, outlined type over the top, and a URL underneath that has to stay legible at small size.
What we did
DTF, on both colourways. The gradient inside the oval and the fine white keyline around the type are exactly the things that fall apart in a spot-colour separation on a dark garment — DTF carries them as artwork, including the white, with no underbase to register against.
On the black hoodie the mark goes across the shoulder blades, above the pocket. On the orange it sits front centre, where an orange-on-orange logo would normally vanish — the white outline is what keeps it separated from the garment.
THE RUN
Have a run like this in mind?
Send us the artwork and a rough piece count and we will come back with a quote and a free digital proof. Minimum order is 24 pieces.
