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APPAREL BRANDS

A new brand, printed both ways

Bee's Babies Essentials

Charcoal and yellow tees for a 2022 startup — one logo, inverted across two garments so the brand reads either way round.

Folded charcoal heather tees with a yellow Bee's Babies Essentials bee logo printed centre chest

The brief

A brand in its first year is still working out what it looks like. Bee's Babies Essentials came in with a single logo — a bee built into a script "B", the full company name in an ornate serif beneath — and needed to see it living on a garment.

What we did

We ran it as a pair rather than a single shirt. Yellow logo on charcoal heather, black logo on yellow. Same artwork, same screen count, inverted colourway.

That pairing is the cheapest brand test there is. It shows the mark holding up light-on-dark and dark-on-light, and it tells the owner which direction their brand actually wants to go before they commit to a bigger run.

THE RUN

Folded charcoal heather tees with a yellow Bee's Babies Essentials bee logo printed centre chest
Yellow on charcoal
Yellow tee with a black Bee's Babies Essentials bee logo printed centre chest
The same mark, inverted

Have a run like this in mind?

Send us the artwork and a rough piece count and we will come back with a quote and a free digital proof. Minimum order is 24 pieces.